Tracks
Eight tracks. Pick where you want the exposure.
Every track sits inside live client work, so what you do is genuine consulting output rather than a training exercise. Not sure which fits? Tell us on the form and we will suggest one on the screening call.
Track MRBest for: Economics, commerce, MBA
Market Research
Sizing a market, mapping competitors and turning what you find into a recommendation someone can act on.
- Build and clean a market database
- Run competitor and pricing teardowns
- Write a research memo for a live client
- Present findings to the project lead
Track BDBest for: Any discipline, strong communicators
Business Development & Sales
The full cycle: finding the right companies, reaching the right person, and holding a conversation that goes somewhere.
- Build qualified prospect lists
- Write and send outreach that gets replies
- Sit in on discovery calls
- Maintain the CRM and follow-up cadence
Track BRBest for: Design, marketing, humanities
Brand & Positioning
How a company decides what to stand for, and how that decision shows up in everything it publishes.
- Audit a brand against its competitors
- Draft messaging and positioning options
- Build brand guideline documents
- Review creative work against the brief
Track CNBest for: Literature, journalism, comms
Content & Copywriting
Writing that has a job to do — for websites, profiles, LinkedIn and campaigns, judged on whether it works.
- Write website and campaign copy
- Ghost-write executive LinkedIn posts
- Build a content calendar and ship it
- Edit to a house style guide
Track DMBest for: Marketing, media, analytics
Digital Marketing
Running campaigns end to end, then reading the numbers honestly enough to change what you are doing.
- Set up and run paid campaigns
- Do keyword and SEO research
- Track performance in analytics tools
- Report weekly on what moved
Track DABest for: Statistics, engineering, CS
Data & Analytics
Turning messy business data into dashboards and answers that leadership can use in a meeting.
- Clean and structure client data
- Build dashboards in Sheets or Looker
- Model funnel and ROI scenarios
- Write the one-page read-out
Track OPBest for: Management, engineering
Operations & Project Coordination
How consulting work actually gets delivered: scopes, timelines, dependencies and the follow-up that keeps it moving.
- Maintain project trackers and timelines
- Prepare agendas and minutes
- Coordinate vendors and shoot schedules
- Run the weekly delivery checklist
Track CSBest for: Management, psychology, comms
Client Servicing
The skill most graduates lack — talking to a client, taking a brief accurately and closing the loop.
- Take and document client briefs
- Prepare review decks
- Join client calls with a mentor
- Manage feedback rounds to closure